The past three years have been focused on business survival and short-term pivots rather than longer-term planning.
We will study in history books the impact the COVID-19 pandemic had on all facets of our lives, how it triggered fundamental structural change, and in particular, how the world did business.
The shift was and still is seismic and profound.
For those businesses who were ready, there were phenomenal opportunities.
For those businesses that weren't, there were many shocks.
The question is, are you and your business ready if it happens again?