HOW TO DELIVER
ACCELERATED BUSINESS GROWTH
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THE POWER OF YOUR WHY
Think for a moment about why you do what you do? Most people, when asked WHAT they do, can speak about it at length. They might have a quick answer, and when pressed, will give you tons of details about the logical, technical, and procedural aspects of their job or business. You are probably the same. We don’t have any difficulty at all with our WHAT.
WHY DO YOU
DO IT?
WHAT MADE YOU DECIDE
TO DO IT?
WHAT MADE YOU HAVE
TO DO IT?
WHAT'S THE PURPOSE
BEHIND IT?
The problem with answering these questions for many people is that either they aren’t sure, or they’ve completely lost touch with their reasons over the years. We are moved by significance. When you’re able to answer not just WHAT you do, but elaborate the reasons WHY you do it, you feel a rush of excitement, passion, and deep-rooted emotional connection as you speak about it, that’s one of the most compelling feelings of all.
Find out more in my free chapter.
Client testimonials
"A must-read for the modern business leader. At last, practical real-world strategy you can understand and act on to get instant but sustainable results. Royston delivers a clear and much-needed blueprint for scalable business growth. No matter how good you think you are, you should read this book to stay at the top of your game."
Sháá Wasmund MBE, Author of Stop Talking, Start Doing and Do Less, Get More
Sháá Wasmund MBE, Author of Stop Talking, Start Doing and Do Less, Get More
" We have been fortunate enough to work with Royston in building our teams and our business over the past 2 years and he has been instrumental in supporting the growth of our team, providing new ideas, as well as clear, easy to apply guidance. He is an inspirational coach, provides great positive challenge and has played a key role in the transformation and growth of our business through our people. He’s a delight to work with and great to have all of his wisdom and guidance in one book! "
Laura Brown, Retail Director, Harrods
